Rolex Submariner (Retail): Italy vs United States
How much does Rolex Submariner (Retail) cost in Italy compared to United States?
Italy
CheaperLocal Price
7953 €
USD Equivalent
$8,645 Est.
United States
Local Price
$10,050
USD Equivalent
$10,050 ✓ Verified
Summary
Rolex Submariner (Retail) is 16.3% cheaper in Italy 🇮🇹 compared to United States. You would save approximately $1,405 by buying in Italy.
Why Is Rolex Submariner (Retail) Cheaper in Italy?
The 16% price gap between Italy and United States for Rolex Submariner (Retail) comes down to several factors. Currency exchange rates play a major role — the EUR and USD have different purchasing power, which directly affects how prices translate to USD. Beyond exchange rates, differences in local taxes (VAT, import duties, excise taxes), distribution costs, and market competition all contribute.
A $1,405 difference per unit can add up quickly for bulk purchases or for travelers deciding where to buy. However, keep in mind that prices fluctuate with exchange rates and local promotions. Some prices shown are algorithmic estimates. This comparison was last updated in 2026.
Rolex Submariner (Retail) — All Country Prices
Rows marked Est. are algorithmic estimates, not confirmed retail prices. We are replacing these with sourced data — see our methodology.
| # | Country | Local Price | USD Equivalent | Source |
|---|---|---|---|---|
| 1 | 🇵🇰Pakistan | Rs 1,146,600 | $4,095Cheapest | Est. |
| 2 | 🇻🇳Vietnam | 111.475.000 ₫ | $4,550 | Est. |
| 3 | 🇪🇬Egypt | ١٤٠٬٥٩٥ ج.م. | $4,550 | Est. |
| 4 | 🇵🇭Philippines | ₱282,783 | $5,005 | Est. |
| 5 | 🇳🇬Nigeria | ₦7,757,750 | $5,005 | Est. |
| 6 | 🇨🇴Colombia | $ 19.770.000 | $5,005 | Est. |
| 7 | 🇮🇳India | ₹4,17,918 | $5,005 | Est. |
| 8 | 🇮🇩Indonesia | Rp 78.579.000 | $5,005 | Est. |
| 9 | 🇦🇷Argentina | $ 4.750.000 | $5,460 | Est. |
| 10 | 🇹🇭Thailand | ฿193,830 | $5,460 | Est. |
| 11 | 🇷🇺Russia | 502 320 ₽ | $5,460 | Est. |
| 12 | 🇲🇾Malaysia | RM 25,389 | $5,460 | Est. |
| 13 | 🇿🇦South Africa | R 109 428 | $5,915 | Est. |
| 14 | 🇵🇱Poland | 23 956 zł | $5,915 | Est. |
| 15 | 🇨🇳China | ¥42,884 | $5,915 | Est. |
| 16 | 🇲🇽Mexico | $101,738 | $5,915 | Est. |
| 17 | 🇹🇷Turkey | ₺207.025 | $6,370 | Est. |
| 18 | 🇧🇷Brazil | R$ 33.920 | $6,825 | Est. |
| 19 | 🇹🇼Taiwan | $229,320 | $7,280 | Est. |
| 20 | 🇵🇹Portugal | 6698 € | $7,280 | Est. |
| 21 | 🇪🇸Spain | 7116 € | $7,735 | Est. |
| 22 | 🇸🇦Saudi Arabia | ٣٠٬٧١٣ ر.س. | $8,190 | Est. |
| 23 | 🇰🇷South Korea | ₩11,498,000 | $8,645 | Est. |
| 24 | 🇮🇹Italy | 7953 € | $8,645 | Est. |
| 25 | 🇦🇪UAE | 31,727 د.إ. | $8,645 | Est. |
| 26 | 🇦🇹Austria | € 8.372 | $9,100 | Est. |
| 27 | 🇩🇪Germany | 8.372 € | $9,100 | Est. |
| 28 | 🇯🇵Japan | ￥1,433,000 | $9,555 | Est. |
| 29 | 🇬🇧United Kingdom | £7,548 | $9,555 | Est. |
| 30 | 🇮🇪Ireland | €8,791 | $9,555 | Est. |
| 31 | 🇫🇷France | 8 791 € | $9,555 | Est. |
| 32 | 🇨🇦Canada | $12,995 | $9,555 | Est. |
| 33 | 🇳🇱Netherlands | € 8.791 | $9,555 | Est. |
| 34 | 🇸🇬Singapore | $13,413 | $10,010 | Est. |
| 35 | 🇳🇿New Zealand | $16,316 | $10,010 | Est. |
| 36 | 🇺🇸United States | $10,050 | $10,050 | ✓ Cross-referenced watch-industry sources (Grailr, Loupe) on the Jan 2026 price increase that pushed the no-date Submariner (ref. 124060) past $10,000 for the first time in its 70-year history |
| 37 | 🇦🇺Australia | $16,116 | $10,465 | Est. |
| 38 | 🇸🇪Sweden | 109 883 kr | $10,465 | Est. |
| 39 | 🇳🇴Norway | 121 713 kr | $11,375 | Est. |
| 40 | 🇨🇭Switzerland | CHF 11'211 | $12,740 | Est. |